Heidi Uppa (MA, MISTD) is a graphic designer specialised in branding, visual identities and packaging design. She has fifteen years experience with commercial and social design projects in Finland, England and Russia. In recent years Heidi has also been lecturing and teaching at Aalto University. Heidi is particularly interested in food design, eating experience, cultural differences and combining theoretical knowledge with practical solutions and activities. The topic of her current Doctoral research is the development of future food cultures by utilising design thinking, visual communication and collaborative methods.